With the suggested plan to build the " next new store in Plainsville," and with their ambition to earn big money there, the vice president and his Nature's Way are going to get disappointed, to be sure. Absurdity is the matter.
It's absurd to identify people who "are highly concerned with leading healthy lives" and, based on such identification, to conclude that you can profitably sell something to them. It's absurd because people in "every" area are so concerned, but it's foolish to believe that you can sell your products everywhere. This is the same as to say that the important thing is not to find out whether people are concerned with leading healthy lives, but to know what they will choose to do in order to lead healthy lives. Now it is clear that there are two ways that are likely to lead to good health; eating "healthy food" and using "health-related" products on the one hand, and participating in physical exercises on the other. For Nature's Way to make a decision about whether it should build a new store in Plainsville, it must first of all answer this question: What will Plainsville residents choose to do?
The commonsense answer; Plainsville residents will choose to do what they can afford to.
I have reasons to say that Plainsville is a rural, less developed area. This is evidenced first by Plainsville residents' prevailing love of running shoes, which indicates that most of them participate in the exercise running. In big cities, most people do not participate in running because, owing to the lack of open space, they can not afford to practice running, or, to run in narrow spaces and crowded streets, they run without pleasure. When people enjoying running, however, it must be because they enjoy plenty of open spaces, like luxuriously large play ground, or open fields, so much the better. This is also evidenced by the fact that Nature's Way, a chain of stores that has been operating in many areas, are still hesitating to operate in Plainsville. Such hesitation can be best explained by the fact that Plainsville is economically less developed and therefore less likely to allow Nature's Way to make big profit there.
As residents of a rural, less developed area, Plainsville residents may be merely "better-off," and therefore can afford the less expensive way of healthy lives, which requires only "running shoes and exercise clothing," provided locally and therefore cheaply. That is, much to the disappointment of Nature's Way and its vice president, Plainsville residents are not likely to buy its "health food and other health-related products," as evidenced by the vice president's memorandum; how the "local health club" saved itself from a near closedown five years igo by providing to Plainsville residents such physical exercises as " weight training and aerobics classes," and low Plainsville schoolchildren are required to participate in a "fitness for life" program that emphasizes the benefits’ of "regular exercise" at an early age.
So Plainsville residents started loving the simple, cheap exercise from their childhood! This love has got into heir very bone i. e. , "habit. " Considering that habit is power, we can not but admit that Plainsville residents /ill stick to their own way to healthy lives, and will not make a change. Let the vice president of Nature's Way e sufficiently impressed with that.